Why the Best Real Estate Tools Are the Ones Your Users Actually Use

Real Estate organizations spend significant time each year evaluating solutions — whether that’s onboarding new products or trying to decide if current tech tools are worth keeping. But what ultimately determines which solution is best for your users? The answer to that may be deceptively simple: it’s the one that they’ll use. At the end of the day, oftentimes the best product features a straightforward interface and an intuitive learning curve that doesn’t ask your users to completely change their workflow.

“Our users are busy, and they don’t always have the time to sift through information that isn’t useful to them or their clients. However, each user has different needs,” says Sara Cooper, EVP of Real Estate Market at CRS Data, creators of property data solution MLS Tax Suite. “We continuously make enhancements that allow our product to be used efficiently by our users, which also helps them best serve their customers.”

Here are some ways that CRS Data is doubling down on user experience.

Easy to Use Interface

Real estate is a fast-paced business, and agents and brokers may not have the time — or desire — to learn something new. As we’ve reported previously, CRS Data rigorously tests new features and product updates to ensure they’re easy to use. They also offer inclusive features like ADA functionality and bilingual reporting to guarantee ease-of-use for practitioners of diverse backgrounds and abilities. “We follow best practices for UI,” says Cooper. “One click gets you what you need.”

Easy-to-Create, Customizable Reports

MLS Tax Suite users have a wealth of property information at their fingertips. Sometimes, however, all that data can be a little overwhelming.

“Default reports show everything, but sometimes it’s too much information or the information shown doesn’t apply to the client or area an agent is working with,” says Cooper. “Each report section can be hidden or minimized to only provide the information needed. Users can customize what a report shows and what it says based on their needs and their clients.”

Robust Support Features

CRS Data offers multiple methods to help users understand and make the most of MLS Tax Suite:

1. In-App Guidance

MLS Tax Suite is easy to use, but it enables users to do complex things. The platform offers assistance right in the app in the form of step-by-step walkthroughs, hover-over tool tips, and easy-to-access training materials.

2. Live and Help Desk Support

Agents are busy, and sometimes it’s easier for them to speak with someone directly to get help. This allows for a quick answer to questions that may arise when using the product. However, CRS Data also provides materials so that agents may find their answer any time of day or night.

3. Product Tutorial Videos

Real estate is not a 9-to-5 job. Not every agent can attend an in-person training or webinar, and sometimes they may have a question after regular business hours or in between client meetings.

Tutorial videos are a convenient option that allows users to find answers, no matter the time of day or night. CRS Data offers a comprehensive collection of video tutorials, allowing customers to dig into small, specific areas of interest within the product, like how to find vacant properties.

To learn how a user-friendly platform can benefit your members, visit CRSData.com.